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Journal of Marketing Management Vol 36 No 1-2 The users of Scimago Journal & Country Rank have the possibility to dialogue through comments linked to a specific journal. The purpose is to have a forum in which general doubts about the processes of publication in the journal, experiences and other issues derived …
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BUILDING A STRONG BRAND AND MANAGING BRAND. To receive the Journal you will need to provide us with an email address. We will use this to communicate with you about the Journal (e.g. did it arrive) and provide you with updates on best practice, details of our annual product management survey and training offers. Click to read our privacy statement, To receive the Journal you will need to provide us with an email address. We will use this to communicate with you about the Journal (e.g. did it arrive) and provide you with updates on best practice, details of our annual product management survey and training offers. Click to read our privacy statement.
Brand Management i About the Tutorial Brand Management is the process of creating, developing, and supervising the progress of a brand. This tutorial introduces you to various categories of brands, their architectures, extensions, and promotions. It also introduces brand equity, co-branding, brand performance, and valuation. PRODUCT AND BRAND MANAGEMENT MM-408 CONTENTS No. Description Author Vetter Page 1. Product Planning and Management S.S. Kundu Dr. M.R.P. Singh 2. Product Life-cycle and Marketing Strategies S.S. Kundu Dr. M.R.P. Singh 3. New Product Development Idea Generation, Screening, Concept Development and Testing Dr. Atul Dhingra Dr. B.S. Bodla 4.
"The performance benefits of being brand - oriented", Journal of Product & Brand Management, vol.17, No.6, (2008), pp.372-383 [4] Baldauf Artur, Cravens Karen S., and Binder Gudrun, (2003), "Performance Consequences of Brand Equity Management Evidence from Organization in the Value Journal of Product & Brand Management 2005 Da Silva & Alwi Journal of Product & Brand Management 2006 Wong & Merrilees International Marketing Review 1998 Vahie and Paswan International Journal of Retail &Distribution Management 2006 Brand Attitude Teng, Journal of consumer Marketing 2007 Bagozzi and Recall Marketing Science 1983
IJPD is a refereed international journal providing an authoritative source of information in the field of product development and innovation. It is devoted to the development, promotion and coordination of the science and practice of this field. The Journal of Brand Management has established itself as the leading authoritative journal on brand management and strategy. It considers all dimensions of this fast-evolving field, drawing together cutting-edge analysis and the latest thinking from leading International experts in academia and industry.
Journal of Product and brand management, 2002, Volume 11, issue 2, pp115-128 Options Theory and Options Thinking in Valuing Returns on Brand Investments and Brand Extensions. Sam Dias and Lynette Ryals Abstract Traditional methods of marketing evaluation may underestimate the true benefits from IJPD is a refereed international journal providing an authoritative source of information in the field of product development and innovation. It is devoted to the development, promotion and coordination of the science and practice of this field.
Journal of Product & Brand Management's journal/conference profile on Publons, with 678 reviews by 202 reviewers - working with reviewers, publishers, institutions, and funding agencies to turn peer review into a measurable research output. Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management, Asian Institute of Technology, Klong Luang, Pathumthani, Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of
brand development (G. Armstrong & Kotler, 2009) p.270.” are the foundation for building the brand and the solution to the success of the product management. The reason why the goal and the model are important is that it shows us very clear that how “brand positioning, brand name selection, brand The Journal of Business Research (JBR) is intended to be an outlet for theoretical and empirical research contributions for scholars and practitioners in the business field. JBR invites manuscripts particularly in the areas of accounting, buying behavior, finance, international business, management, marketing, and risk and insurance.
Journal of Product and brand management, 2002, Volume 11, issue 2, pp115-128 Options Theory and Options Thinking in Valuing Returns on Brand Investments and Brand Extensions. Sam Dias and Lynette Ryals Abstract Traditional methods of marketing evaluation may underestimate the true benefits from Journal of Product & Brand Management CSR and corporate branding effect on brand loyalty: a study on Indian banking industry Suvendu Kumar Pratihari, shigufta hena uzma,
A set of brand associations enable a brand to develop a rich and clear brand identity. While some customers may attach greater importance to functional benefits, emotional value Building brand identity in competitive markets Bhimrao M. Ghodeswar Journal of Product & Brand Management Submissions to Journal of Product and Brand Management are made using ScholarOne Manuscripts, the online submission and peer review system. PDF as a sole file type is not accepted, a PDF must be accompanied by the source file. Acceptable figure file types are listed further below.
In very simple words, a product is what you sell, a brand is the perceived image of the product you sell, and branding is the strategy to create that image. I hope this article helped you to have a clearer idea of what branding means. The users of Scimago Journal & Country Rank have the possibility to dialogue through comments linked to a specific journal. The purpose is to have a forum in which general doubts about the processes of publication in the journal, experiences and other issues derived …
1 For commentary on the state of branding, see special issues of International Journal of Research in Marketing (Barwise 1993) and Journal of Marketing Research (Shocker et al. 1994). For a more exhaustive review of the academic literature on brands and brand management, see Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management, Asian Institute of Technology, Klong Luang, Pathumthani, Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of
BUILDING A STRONG BRAND AND MANAGING BRAND. Product and Brand Management 8 'Place' refers to the location where a product can be purchased or the target market of the product. It also refers to the channel …, brand development (G. Armstrong & Kotler, 2009) p.270.” are the foundation for building the brand and the solution to the success of the product management. The reason why the goal and the model are important is that it shows us very clear that how “brand positioning, brand name selection, brand.
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Journal of Brand Management. Journal of Product & Brand Management Consumer engagement with self-expressive brands: brand love and WOM outcomes Elaine Wallace Isabel Buil Leslie de Chernatony, Strategic Brand Management Lessons for Winning Brands in Globalized Markets. First Edition. Deborah Roedder John and Carlos J. Torelli. Concise: Each chapter focuses on the essential concepts that managers need to master and the key guidelines for the most important issues facing firms..
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Journal of Brand Management palgrave. product brands such as Burberry Prorsum couture – an exclusive fashion line positioned to appeal to very high-end customer segments. The Burberry heritage is used to support the authenticity of its entire collection (Alexander, 2009; identity Brand Urde Journal of Product & Brand Management https://en.wikipedia.org/wiki/Brand_extension "The performance benefits of being brand - oriented", Journal of Product & Brand Management, vol.17, No.6, (2008), pp.372-383 [4] Baldauf Artur, Cravens Karen S., and Binder Gudrun, (2003), "Performance Consequences of Brand Equity Management Evidence from Organization in the Value.
The users of Scimago Journal & Country Rank have the possibility to dialogue through comments linked to a specific journal. The purpose is to have a forum in which general doubts about the processes of publication in the journal, experiences and other issues derived … product brands such as Burberry Prorsum couture – an exclusive fashion line positioned to appeal to very high-end customer segments. The Burberry heritage is used to support the authenticity of its entire collection (Alexander, 2009; identity Brand Urde Journal of Product & Brand Management
Brand Management: Research, theory and practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches, and offers in-depth insight into the opening question of almost every brand The Journal of Brand Management has established itself as the leading authoritative journal on brand management and strategy. It considers all dimensions of this fast-evolving field, drawing together cutting-edge analysis and the latest thinking from leading International experts in academia and industry.
Journal of Product & Brand Management 2005 Da Silva & Alwi Journal of Product & Brand Management 2006 Wong & Merrilees International Marketing Review 1998 Vahie and Paswan International Journal of Retail &Distribution Management 2006 Brand Attitude Teng, Journal of consumer Marketing 2007 Bagozzi and Recall Marketing Science 1983 Purpose – This paper aims to study how logo design characteristics influence consumer response. Based on an in-depth literature review on consumer responses to logo design, the authors included in this research one fundamental dimension of logo
The Journal of Product Innovation Management (JPIM) is an interdisciplinary, international journal that seeks to advance our theoretical and managerial knowledge of innovation management and product development.The journal publishes original articles on organizations of all sizes (start-ups, small to medium sized enterprises, large corporations) and from the consumer, business-to-business, and The impact of event marketing on brand equity: the mediating roles of brand experience and brand attitude Lia Zarantonello and Bernd H. Schmitt Lia Zarantonello is Assistant Professor of Marketing, IÉSEG School of Management (LEM-CNRS), Catholic University of Lille, Socle de la Grande-Arche, 1, Parvis de La Défense, 92044
Journal of Product & Brand Management 2005 Da Silva & Alwi Journal of Product & Brand Management 2006 Wong & Merrilees International Marketing Review 1998 Vahie and Paswan International Journal of Retail &Distribution Management 2006 Brand Attitude Teng, Journal of consumer Marketing 2007 Bagozzi and Recall Marketing Science 1983 Journal of Product & Brand Management Category: Marketing. Table Of Contents: Volume 28 Issue 7 pdf (398 KB) Role of consumer vanity and the mediating effect of brand consciousness in luxury consumption This paper aims to investigate how the current size and structure of a branded product portfolio impacts new product performance for
The impact of event marketing on brand equity: the mediating roles of brand experience and brand attitude Lia Zarantonello and Bernd H. Schmitt Lia Zarantonello is Assistant Professor of Marketing, IÉSEG School of Management (LEM-CNRS), Catholic University of Lille, Socle de la Grande-Arche, 1, Parvis de La Défense, 92044 IJPD is a refereed international journal providing an authoritative source of information in the field of product development and innovation. It is devoted to the development, promotion and coordination of the science and practice of this field.
Journal of Product & Brand Management Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing Article information To receive the Journal you will need to provide us with an email address. We will use this to communicate with you about the Journal (e.g. did it arrive) and provide you with updates on best practice, details of our annual product management survey and training offers. Click to read our privacy statement
THE EFFECTIVENESS OF CORPORATE BRANDING STRATEGY IN MULTI-BUSINESS COMPANIES Australian Journal of Business and Management Research Vol.1 No.6 [51-59] September-2011 There is an important distinction between a corporate brand … Journal of Product & Brand Management is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email [email protected] or visit the Emerald Marketing eJournals Collection page. This journal is a member of and subscribes to the principles of the Committee on Publication Ethics.
THE EFFECTIVENESS OF CORPORATE BRANDING STRATEGY IN MULTI-BUSINESS COMPANIES Australian Journal of Business and Management Research Vol.1 No.6 [51-59] September-2011 There is an important distinction between a corporate brand … Journal of Product and Brand Management Article (PDF Available) in Journal of Product & Brand Management 24(3):263-275 · May 2015 with 9,396 Reads How we measure 'reads'
Journal of Brand Strategy is the world's leading professional and research journal publishing in-depth, peer-reviewed articles and case studies on all aspects of brands. Guided by a senior Editorial Board, consisting of leading branding experts, each quarterly 100-page issue – published in print and online – provides detailed, practical articles from leading branding professionals on International Journal of Humanities and Social Science Vol. 1 No. 7; [Special Issue –June 2011] 253 Study the Effects of Customer Service and Product Quality on Customer Satisfaction and Loyalty Asghar Afshar Jahanshahi (Corresponding Author) PhD Scholar in Business Administration Department of Commerce & Research Center
"The performance benefits of being brand - oriented", Journal of Product & Brand Management, vol.17, No.6, (2008), pp.372-383 [4] Baldauf Artur, Cravens Karen S., and Binder Gudrun, (2003), "Performance Consequences of Brand Equity Management Evidence from Organization in the Value A set of brand associations enable a brand to develop a rich and clear brand identity. While some customers may attach greater importance to functional benefits, emotional value Building brand identity in competitive markets Bhimrao M. Ghodeswar Journal of Product & Brand Management
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Journal of Product & Brand Management Emerald Insight. Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management, Asian Institute of Technology, Klong Luang, Pathumthani, Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of, Oct 01, 2018 · The Journal of Brand Management (JBM) was launched during 1993 and by the end of 2018 spans 25 Volumes containing 169 issues. As highlighted in a previous historical review of the Journal (Powell 2014), the vision, mission and ethos of the journal have always sought to provide a balanced and inclusive publishing platform for a broad spectrum of perspectives in the field..
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Strategic Brand Management Deborah Roedder John Carlos. Journal of Product & Brand Management 2005 Da Silva & Alwi Journal of Product & Brand Management 2006 Wong & Merrilees International Marketing Review 1998 Vahie and Paswan International Journal of Retail &Distribution Management 2006 Brand Attitude Teng, Journal of consumer Marketing 2007 Bagozzi and Recall Marketing Science 1983, To receive the Journal you will need to provide us with an email address. We will use this to communicate with you about the Journal (e.g. did it arrive) and provide you with updates on best practice, details of our annual product management survey and training offers. Click to read our privacy statement.
Journal of Product & Brand Management is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email [email protected] or visit the Emerald Marketing eJournals Collection page. This journal is a member of and subscribes to the principles of the Committee on Publication Ethics. Journal of Product & Brand Management's journal/conference profile on Publons, with 678 reviews by 202 reviewers - working with reviewers, publishers, institutions, and funding agencies to turn peer review into a measurable research output.
Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management, Asian Institute of Technology, Klong Luang, Pathumthani, Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of THE EFFECTIVENESS OF CORPORATE BRANDING STRATEGY IN MULTI-BUSINESS COMPANIES Australian Journal of Business and Management Research Vol.1 No.6 [51-59] September-2011 There is an important distinction between a corporate brand …
Branding has evolved and organizations are facing a lot of new challenges when managing their brand reputations, an activity that has become strategic and interdisciplinary. The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. Brand Management: Research, theory and practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches, and offers in-depth insight into the opening question of almost every brand
Journal of Product & Brand Management 2005 Da Silva & Alwi Journal of Product & Brand Management 2006 Wong & Merrilees International Marketing Review 1998 Vahie and Paswan International Journal of Retail &Distribution Management 2006 Brand Attitude Teng, Journal of consumer Marketing 2007 Bagozzi and Recall Marketing Science 1983 Journal of Product & Brand Management Emerald Article: Price fairness Herman Diller Article information: To cite this document: Herman Diller, (2008),"Price fairness", Journal of Product & Brand Management, Vol. 17 Iss: 5 pp. 353 - 355
THE EFFECTIVENESS OF CORPORATE BRANDING STRATEGY IN MULTI-BUSINESS COMPANIES Australian Journal of Business and Management Research Vol.1 No.6 [51-59] September-2011 There is an important distinction between a corporate brand … In very simple words, a product is what you sell, a brand is the perceived image of the product you sell, and branding is the strategy to create that image. I hope this article helped you to have a clearer idea of what branding means.
IJPD is a refereed international journal providing an authoritative source of information in the field of product development and innovation. It is devoted to the development, promotion and coordination of the science and practice of this field. Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management, Asian Institute of Technology, Klong Luang, Pathumthani, Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of
brand development (G. Armstrong & Kotler, 2009) p.270.” are the foundation for building the brand and the solution to the success of the product management. The reason why the goal and the model are important is that it shows us very clear that how “brand positioning, brand name selection, brand Brand management in the era of fake news: narrative response as a strategy to insulate brand value Adam J. Mills, Karen Robson. Brand value is increasingly threatened by fake news stories; the purpose of this paper is to explain how narrative response can be used to mitigate this threat, especially…
Journal of Management and Marketing Research Product placement effectiveness, Page 2 INTRODUCTION In its simplest form, product placement consists of an advertiser or company producing some engaging content in order to sell something (Falkow, 2010). As such, product or brand Oct 01, 2018В В· The Journal of Brand Management (JBM) was launched during 1993 and by the end of 2018 spans 25 Volumes containing 169 issues. As highlighted in a previous historical review of the Journal (Powell 2014), the vision, mission and ethos of the journal have always sought to provide a balanced and inclusive publishing platform for a broad spectrum of perspectives in the field.
1 For commentary on the state of branding, see special issues of International Journal of Research in Marketing (Barwise 1993) and Journal of Marketing Research (Shocker et al. 1994). For a more exhaustive review of the academic literature on brands and brand management, see Journal of Product & Brand Management Brand and product building: the case of the Cyprus wine industry Demetris Vrontis Ioanna Papasolomou Article information: To cite this document: Demetris Vrontis Ioanna Papasolomou, (2007),"Brand and product building: the case of the Cyprus wine industry", Journal of Product & Brand Management, Vol. 16 Iss
Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management, Asian Institute of Technology, Klong Luang, Pathumthani, Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of Journal of Management and Marketing Research Product placement effectiveness, Page 2 INTRODUCTION In its simplest form, product placement consists of an advertiser or company producing some engaging content in order to sell something (Falkow, 2010). As such, product or brand
Brand Management: Research, theory and practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches, and offers in-depth insight into the opening question of almost every brand Journal of Product & Brand Management Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing Article information
Free 2019 Product Management Journals Product Focus. Journal of Management and Marketing Research Product placement effectiveness, Page 2 INTRODUCTION In its simplest form, product placement consists of an advertiser or company producing some engaging content in order to sell something (Falkow, 2010). As such, product or brand, Journal of Product & Brand Management Consumer engagement with self-expressive brands: brand love and WOM outcomes Elaine Wallace Isabel Buil Leslie de Chernatony.
THE EFFECTIVENESS OF CORPORATE BRANDING STRATEGY
Brand Performance and Brand Equity. Brand Management i About the Tutorial Brand Management is the process of creating, developing, and supervising the progress of a brand. This tutorial introduces you to various categories of brands, their architectures, extensions, and promotions. It also introduces brand equity, co-branding, brand performance, and valuation., Brand management in the era of fake news: narrative response as a strategy to insulate brand value Adam J. Mills, Karen Robson. Brand value is increasingly threatened by fake news stories; the purpose of this paper is to explain how narrative response can be used to mitigate this threat, especially….
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Journal of Product & Brand Management RG Journal Impact. Journal of Product & Brand Management Brand and product building: the case of the Cyprus wine industry Demetris Vrontis Ioanna Papasolomou Article information: To cite this document: Demetris Vrontis Ioanna Papasolomou, (2007),"Brand and product building: the case of the Cyprus wine industry", Journal of Product & Brand Management, Vol. 16 Iss https://en.wikipedia.org/wiki/Brand_extension The Journal of Product Innovation Management (JPIM) is an interdisciplinary, international journal that seeks to advance our theoretical and managerial knowledge of innovation management and product development.The journal publishes original articles on organizations of all sizes (start-ups, small to medium sized enterprises, large corporations) and from the consumer, business-to-business, and.
Brand management in the era of fake news: narrative response as a strategy to insulate brand value Adam J. Mills, Karen Robson. Brand value is increasingly threatened by fake news stories; the purpose of this paper is to explain how narrative response can be used to mitigate this threat, especially… PRODUCT AND BRAND MANAGEMENT MM-408 CONTENTS No. Description Author Vetter Page 1. Product Planning and Management S.S. Kundu Dr. M.R.P. Singh 2. Product Life-cycle and Marketing Strategies S.S. Kundu Dr. M.R.P. Singh 3. New Product Development Idea Generation, Screening, Concept Development and Testing Dr. Atul Dhingra Dr. B.S. Bodla 4.
Journal of Product & Brand Management Category: Marketing. Table Of Contents: Volume 28 Issue 7 pdf (398 KB) Role of consumer vanity and the mediating effect of brand consciousness in luxury consumption This paper aims to investigate how the current size and structure of a branded product portfolio impacts new product performance for The users of Scimago Journal & Country Rank have the possibility to dialogue through comments linked to a specific journal. The purpose is to have a forum in which general doubts about the processes of publication in the journal, experiences and other issues derived …
Journal of Product & Brand Management is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email [email protected] or visit the Emerald Marketing eJournals Collection page. This journal is a member of and subscribes to the principles of the Committee on Publication Ethics. The Journal of Destination Marketing & Management (JDMM) aims to be the leading international journal for the study of tourist destinations by providing a critical understanding of all aspects of their marketing and management, as they are situated in their particular policy, planning, economic, geographical and historical contexts.
Journal description. The Journal of Product & Brand Management featuring Pricing Strategy & Practice offers you a direct route to worldwide research at the cutting edge of product and brand 1 For commentary on the state of branding, see special issues of International Journal of Research in Marketing (Barwise 1993) and Journal of Marketing Research (Shocker et al. 1994). For a more exhaustive review of the academic literature on brands and brand management, see
brand development (G. Armstrong & Kotler, 2009) p.270.” are the foundation for building the brand and the solution to the success of the product management. The reason why the goal and the model are important is that it shows us very clear that how “brand positioning, brand name selection, brand Journal of Product & Brand Management Brand and product building: the case of the Cyprus wine industry Demetris Vrontis Ioanna Papasolomou Article information: To cite this document: Demetris Vrontis Ioanna Papasolomou, (2007),"Brand and product building: the case of the Cyprus wine industry", Journal of Product & Brand Management, Vol. 16 Iss
International Journal of Humanities and Social Science Vol. 1 No. 7; [Special Issue –June 2011] 253 Study the Effects of Customer Service and Product Quality on Customer Satisfaction and Loyalty Asghar Afshar Jahanshahi (Corresponding Author) PhD Scholar in Business Administration Department of Commerce & Research Center To receive the Journal you will need to provide us with an email address. We will use this to communicate with you about the Journal (e.g. did it arrive) and provide you with updates on best practice, details of our annual product management survey and training offers. Click to read our privacy statement
Submissions to Journal of Product and Brand Management are made using ScholarOne Manuscripts, the online submission and peer review system. PDF as a sole file type is not accepted, a PDF must be accompanied by the source file. Acceptable figure file types are listed further below. IJPD is a refereed international journal providing an authoritative source of information in the field of product development and innovation. It is devoted to the development, promotion and coordination of the science and practice of this field.
Brand Management: Research, theory and practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches, and offers in-depth insight into the opening question of almost every brand Journal of Product & Brand Management is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email [email protected] or visit the Emerald Marketing eJournals Collection page. This journal is a member of and subscribes to the principles of the Committee on Publication Ethics.
Journal description. The Journal of Product & Brand Management featuring Pricing Strategy & Practice offers you a direct route to worldwide research at the cutting edge of product and brand Journal of Management and Marketing Research Product placement effectiveness, Page 2 INTRODUCTION In its simplest form, product placement consists of an advertiser or company producing some engaging content in order to sell something (Falkow, 2010). As such, product or brand
The Branding Journal is an independent online journal that publishes information and ressources about branding strategies worldwide. The website reports on the importance of branding within marketing strategies and how it empowers companies and shapes consumer behavior around the world. Journal of Product & Brand Management's journal/conference profile on Publons, with 678 reviews by 202 reviewers - working with reviewers, publishers, institutions, and funding agencies to turn peer review into a measurable research output.
Purpose – This paper aims to study how logo design characteristics influence consumer response. Based on an in-depth literature review on consumer responses to logo design, the authors included in this research one fundamental dimension of logo Journal of Product & Brand Management 2005 Da Silva & Alwi Journal of Product & Brand Management 2006 Wong & Merrilees International Marketing Review 1998 Vahie and Paswan International Journal of Retail &Distribution Management 2006 Brand Attitude Teng, Journal of consumer Marketing 2007 Bagozzi and Recall Marketing Science 1983
